When Less is More: How the NBA Could Be More Like Peak TV

Friday, March 1 9:00 AM – 9:30 AM
Competitive Advantage West

Nobody can tell you — not the NBA scheduler, those who work in the NBA offices in New York, nor historians of the game — why the NBA settled on an 82-game schedule, one they’ve maintained for more than 50 years. Even though the best science has persuaded NBA teams to routinely hold out their best talent, while players and fans widely regard the regular season as an interminable preamble to the exciting postseason, the NBA bows to a tradition whose origins are a mystery as the guiding authority. It’s time to consider everything we know about the physical demands of the NBA, the current state of the entertainment marketplace, and the basic laws of scarcity (about which the NFL can teach us a thing or two), and lead a substantive conversation about what would constitute the smartest and most compelling NBA schedule.

Back to Videos