Using Data, Analytics and Technology to Bring NFL fans Closer to the Game

Highly engaged fans are at the center of successful sports leagues. In this session you will learn how the NFL is finding the right fans, giving them the best experience, in the moment they want it most. This session will explore an engagement strategy to tie fan insights together across CRM data, DMP data and Web log data in order to drive a better Fan experience. Learn how audience intelligence is then activated for personalized email campaigns, targeted media buys and mobile messaging to enhance the NFL Fan experience.

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