Ticketing Analytics

Ticketing is the core driver of the sports business. Over the past decade, personalized marketing and customer data has allowed teams to better know their fans. Ticket pricing is becoming more personalized through new data sources like secondary ticketing, improved communication tracking or detailed behavioral/demographic tracking of fans. In this panel, we will explore the various levers teams and leagues are using to maximize ticketing revenue, increase attendance and improve the overall customer experience.

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