Friday, February 23 4:00 PM – 5:00 PM
Pat Summitt Room
This past year saw major changes to the ticketing landscape as digital tickets continue to grow and open distribution becomes the norm. For the fan, the new ticketing world allows for true market forces and an improved experience. Digital ticketing, mobile applications, and social media are easing how fans search for tickets. However, in an increasingly complex ticketing marketplace greater insight into fan behavior through secondary providers, loyalty programs, personalized experiences, and season ticket strategies are difference makers. This panel will explore in depth how ticketing data has transformed team, league, and vendor operations, and what additional advances these key players see on the horizon.