Ticketing is the foundation of sports business and is the key driver of a team/leagues success. The live experience is fundamentally better with a sold-out stadium/arena. A sold-out game allows for TV broadcasts. The health of a team or league begins with the ability/demand for tickets.
This panel will explore how different teams, leagues and their supporting partners are using ticket data to understand the customer. From pricing to the secondary market, the wealth of data is driving new ways for organizations to maximize revenue, increase attendance and improve the overall customer experience.
Moderator: Jessica Gelman