The Games: How Success is Measured

Each year the world witnesses how major events such as the Olympic Games, World Cup, Super Bowl, Commonwealth Games, Pan American Games, Islamic Games, and others are played out in the world of Sport and how each affect and impact not only the World of Sport but also the respective host city, community and country in regard to economic development, social transformation, infrastructure advancement, etc. In addition, the perspective of the world class athletes that compete in such events is a significant factor in defining success not just in terms of medals won, but in regard to the overall experience for them and for the people they connect with. This panel will present and discuss how definitive parameters are defined and measured relative to measuring success from the perspectives of recent major Games (South Africa World Cup) and Super Bowls, impending Games (London 2012 Summer Olympics) and upcoming major events in Brazil – World Cup 2014 and Olympics 2016. Issues to be discussed and presented include, but are not limited to:

• IOC Initiative for Studying the “Olympic Games Impact” Model
• Social and Cultural Benefits
• Infrastructure Advancements for Local Communities
• Sustainability and Legacy Benefits
• “Success” from the Athlete’s Perspective

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