Future of Sports Media

Traditional television broadcasts of live sports remain the primary mode of consumption, however the migration of how and where sports are watched is well underway. MLB’s At Bat mobile app is the highest grossing sports app in history; ESPN3 is a digital network from the worldwide leader; and this past fall Yahoo live streamed an NFL game and made it available globally without authentication. Just recently, Verizon scored the rights to offer live out-of-market streaming of NBA games through its go90 mobile app. This panel will discuss how the new media platforms fit into the overall broadcast rights landscape, if there will be a place for “exclusive rights holders” in the future, and how the new distribution channels will impact revenue opportunities for sports leagues.

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