Business of Sports

The rapidly changing landscape of sports business has impacted how organizations create and capture value. From advancements in analytics to more effective marketing and sponsorship efforts, organizations are constantly seeking to innovate and create competitive advantages while strengthening their brands. Meet the leading industry executives who are responsible for shaping and adapting their respective organizations to define the future of sports. Topics in this panel include: future areas of revenue generation, the role of daily fantasy, prospects for international expansion, potential gambling integration, opportunities for deeper player/community involvement, evolving sponsorship partnerships, the role of analytics and challenging the status quo in the sports industry.

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