Swimming Canada’s Revival…Through a Targeted Investment Approach Underpinned by Analytics

Saturday, February 24 11:00 AM – 11:30 AM
Competitive Advantage West

Using team relay performance as a case study, John Atkinson will take the audience through Swimming Canada’s systematic process for identifying athletes and events to be targeted at the Olympic Games. This system, developed using Olympic data within all programs, includes age profiling and expected improvement analysis, and leverages analytics to increase the probability of investing in the right areas to deliver success at the highest level.

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