The Secret to Outperformance (Presented by BCG Henderson Institute)

Saturday, February 24 11:30 AM – 12:00 PM
Competitive Advantage East

A few professional sports teams outperform by consistently beating the odds relative to the resources at their disposal. Their success is a consequence of their ability to differentially harness their resources through superior teamwork, or ‘cooperation.’ BCG’s Smart Simplicity approach offers a framework to understand the drivers of this superior cooperation and how to promote it. A case study of the 1990s US women’s soccer team illustrates how the principles of Smart Simplicity can be effectively harnessed and applied to professional organizations, both within and outside of sports.

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