Presenter: Jonathan Lesser (Sr. Director of eCommerce Revenue, StubHub)
As today’s consumers enjoy unprecedented access and choice (and attention spans continue to shorten), successful companies are leveraging analytics to create more value for their customers and capture a greater share of wallet. In the Sports and Entertainment industry, many content holders have been slower to adapt because of their built in fan base. This presentation takes a look at how StubHub and other companies are tackling business challenges while also creating innovative solutions for customers; it also
provides insights into how live entertainment providers can leverage this approach to create experiences that deliver increased value to fans, while also adding revenue streams and long term financial stability.