Staying Relevant: Social Media Analytics

Today, through social media, sports entities can directly engage their fans on a minute-by-minute basis. Social media leaders like the NBA, MANU, ESPN and the Lakers are able to reach up to 30 million customers instantly. This panel will discuss the opportunities and challenges social media has created in Sports. Social media experts will examine how athletes, teams and leagues are creating new marketing concepts and capturing data to know their customer. Additionally, as the line of privacy disappears, we will examine contrasting perspectives on athletes tweeting in games or the impact of controversial Tweets.

Moderator – Gary Belsky

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