Sports Sponsorship vs. the Data Cartels: An Open Network for Competitive Advantage

Saturday, February 24 12:30 PM – 1:00 PM
Competitive Advantage East

Why do the data cartels of Google and Facebook command so much of our marketing budget? These tech giants offer unique ecosystems to engage potential customers, however, we often take them at their word when it comes to the value they create. Networking data from complementary partner networks enables otherwise impossible activitations. While P.I.I. regulations and ticket distribution oligopolies are barriers, the potential to add value is enormous. This presentation will cover the implementation of a cohort strategy.

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