The Emperor’s New Clothes

Saturday, February 24 11:00 AM – 11:30 AM
Competitive Advantage East

The sports science industry has become a multimillion dollar arms race involving scientists, Big Data and developments in technology and innovation. Yet one question remains unanswered: Where’s the evidence of its benefit in team sports? Fergus Connolly describes the pitfalls for teams to avoid and how to optimize sports science so it positively impacts the scoreboard.

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