Sponsorship Analytics: The New Yardstick for Brands And Properties

As new means of viewing sports and interacting with fans and players continue to proliferate, the traditional model of sports sponsorships is further threatened – no longer is it enough to bombard viewers with vast quantities of commercial airtime. Does sponsoring sporting events provide enough return on the sponsorship investment? What are the best ways to leverage marketing dollars in the current live sports landscape to engage in a meaningful way with the target audience? In this panel, representatives from teams, leagues, agencies, and brands will discuss how analytics can help to measure the effectiveness of a sponsorship in order to create more valuable partnerships in the future partnerships in the future.

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