Shopping for Tickets with Advanced Analytics

In the age of analytics, sports fans have come to expect intelligent use of data from their favorite teams and elevated understanding from writers and talking heads; as a group we should demand no less from our ticket shopping experience. Drawing on the same principles as VORP and QBR, SeatGeek’s data team endeavors to serve consumers and build trust by providing an intelligent, digestible view of the ticket marketplace using algorithmic techniques indebted more to Dean Oliver than to Goldman Sachs. In this talk, Steve Ritter discusses the power of analytics-oriented shopping experiences with an overview of SeatGeek’s Deal Score algorithm and demonstrate the importance of cutting through the noise in a mobile-first world.

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