Serving the Sports Fan with Analytics (Presented by ESPN)

Advanced analytics provides sports media with an opportunity to provide fans with new insights and information. Turning all of this in- formation into compelling stories can be challenging however, as it often involves complex analysis that fans have never seen before.

Analytics can be the building blocks for engaging stories or can lead to dry lists of numbers that fans quickly tune out. This panel will discuss the challenges and opportunities for better storytelling with analytics, exploring all phases of the research and writing process. Panelists will discuss examples of good and bad storytelling with analytics in a variety of sports.

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