Time: Saturday, February 28 11:40 AM – 12:40 PM
Location: Data Science and Visualization Zone (Room 252)
In this discussion, Vice President of Business Development for the Boston Red Sox, Tim Zue, and Vice President of Strategy and Analytics for the Houston Astros, Mike Dillon, will join Alex Cosmas and John D. Hannick of Booz Allen to discuss how advanced analytics can be used to further engage and catalyze a passionate fan base. As loyalty programs, ticket pricing schemas and fan engagement become increasingly diverse, teams are turning to analytics to determine the right time to reach to the right fan with the right offer.
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