Friday, February 23 1:00 PM – 1:30 PM
Competitive Advantage East
As customer demands continue to evolve so must a team’s ticketing strategy. This presentation will cover how Sounders FC of MLS have used data to shift to a more customer-centric approach in selling suites and premium seating. Which products to offer, how to package/price inventory, how companies are targeted, and even how sales staffs are built can all benefit from a data-driven approach.