Poets and Quants: How Analytics Has Changed Sports Journalism

Everyday sports fans, especially those from the millennial generation, have come to demand and appreciate more data-driven sports analysis. As a result, major sports leagues, media outlets and live broadcasts have incorporated data analytics to fulfill fan demand. Given the shift in fan preferences, sports journalism, as a whole, has changed. The modern-day journalist needs narrative and quantitative skill. This panel explores what sports journalists (new and old), media executives and analysts have observed in sports journalism and where they see the genre moving in the future. Topics will cover the increased understanding of sports analytics by everyday fans, the new fan expectations set for sports journalists and how an analytical readership alters the demands of sports journalists.

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