Friday, February 23 3:00 PM – 3:30 PM
Competitive Advantage West
Fans’ insatiable appetite for NFL content doesn’t mean every piece of content is right for every fan. Learn how NFL Clubs identify target audiences and develop a content strategy that aligns with organizational objectives. You’ll also learn how the NFL’s Club Media Group works with the 32 teams to optimize social media content for international, Hispanic, and millennial audiences while using data to measure effectiveness at every step.