Moving Without the Ball

The same principles being applied in sports’ most innovative front offices and on the playing field are also being implemented by those in charge of the fan experience. That’s especially true in the parking lots and stadium concourses, where getting fans in and out of games has become a science.

The Los Angeles Dodgers know that far fewer fans drive through the Golden State gate on weekdays than weekends and have tweaked their parking system accordingly.

The New York Mets have measured exactly when during a weeknight game an extra bag checker needs to be employed at each gate.

And for the Barclays Center, the Nets’ future home in Brooklyn, engineers have studied which modes of transportation have the widest disparities between upper and lower bowl fans and how much an extra turnstile at the subway entrance or moving a column that’s bottlenecking foot traffic in the arena concourse will help things along.

Across the sporting landscape, organizations have turned to data and system analysis to make the gameday experience more efficient. If you’re someone who wants to avoid a hassle when the buzzer sounds or the last out is recorded, this is great news.

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