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In their book “Moneyball Revisited” Andrew Zimbalist and Ben Baumer examine the value of analytics in identifying player skills that are undervalued in the players’ market (as did Billy Beane with on-base percentage). The more interesting aspect of this process is that once a team benefits from such an insight, within a year or two, other teams are bound to notice the market inefficiency and exploit it. When they do, the market skill becomes fully (or over-) valued and the original team must now search for a new inefficiency. Thus, the search for analytic insights and advantages is a dynamic process, fraught with frustration. Andrew and Ben have constructed a model that statistically identifies this process and traces its evolution over time and will present the results of their research on the value of analytics.