Saturday, February 24 2:30 PM – 3:00 PM
Competitive Advantage East
The challenge with social media activations is in measurement and valuation. How can teams calculate ROI and ensure brands receive the full value of their social media engagement? Join KORE Software and the LA Clippers, who collaborated to develop a selling model that normalizes social media delivery across all interaction types. The session will also discuss the future of social media valuation and how teams can maximize its effectiveness.