Year after year, television networks have been willing to pay more for sports broadcast media rights, highlighting the high value of live sports programming. As digital rights have grown in value, new channels and media rights are upon us. Leagues and media partners have taken dramatically different approaches to extracting value.
This panel will explore these varied approaches to TV and digital rights and what will happen in the future. With increased competition between the major players (ESPN, Turner, NBC and Fox), how are revenue strategies adapting to recoup these high fees? What strategic alliances are forming between leagues, cable companies, and networks? When it comes to fees for live content, how high can they go? The discussion will explore pricing, power, and competition in the sports media rights market.
Moderator: Anita Elberse