Measuring the Impact of Branding & Sponsorship

Video is not available for this panel.

Sports entertainment presents major opportunities for sponsors to capture the attention of consumers and build their brand. Through ad placement, in-game engagement platforms, naming rights or sponsorship of athletes, companies can engage their fans. But how much is each medium worth to the sponsor? What’s the return on investment? Can we measure the impact on brand? This panel will focus on the latest ways organizations are evaluating the impact of their investment in various sponsorship mediums and how teams are continuing to increase the value. Panelists from the agency, league and team sides will share their experiences in maximizing their returns.

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