Marketing, Data, & the Digital Fan

Today, consumers have information and technology at their fingertips and the sports industry is redefining how to find, reach, and connect with fans. Backed with Big Data and marketing acumen, the content creators are partnering with leading digital companies like Google and Facebook to drive ticket sales, engage the fan base, and grow other parts of the business. Our panel of experts will discuss the opportunities and challenges associated with driving customer engagement, managing customer data, and creating new ways to connect with fans via digital media. Other topics will explore the future focus on monetizing social media to creating attribution modeling to the value of marketing analytics

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