How the Los Angeles Chargers Tackle Digital Challenges and Opportunities

With digital and social media at the epicenter of fandom, listen in as Nicoletta discusses how the Chargers digital department uses data and analytics to drive content creation and maximize fan engagement. Over the last four years, the Chargers have had both winning and losing seasons – yet, digital engagement has only continued to grow steadily. This session will provide insights about how to deliver what fans crave no matter what is happening on the field of play.

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