Logos, Pathos, and Ethos: Sponsorship Analytics (Presented by Hookit)

Saturday, February 24 3:00 PM – 4:00 PM
Bill James Room

What’s a logo worth? The growth of new technologies to track impressions during broadcasts and growing digital viewership has enabled companies to collect and measure data on customer engagement. For many sponsors, this information is defining ROI of their sponsorship investments while others are focused on brand association. Leagues, teams, and corporate partners are finding new ways to assess the impact and lift of their sponsorship dollars. How are they working with business partners to develop a holistic view across print, television, web, in-stadium and mobile? This panel will explore new innovations in partnerships and technologies created to measure impact.

Back to Videos