Leveraging Digital Strategies and Analytics in Media and Sports

The emergence of digital platforms, especially mobile phones, has distributed many industries, including many in media. In all of these examples, the operators of the digital platforms, such as Netflix, Uber, Airbnb, Amazon (to name a few) gain a unique ability to influence customers and control markets in powerful ways. That ability is made possible because of the data collected through the digital platform and the analytics enabled. Today, most fans watch sporting events through cable or streaming events that involve a digital platform partner. That digital partner has the ability to measure and even influence the customer. Sports are becoming increasingly digital and with digital comes large amounts of data. Who owns or controls that data? Secondary ticket vendors are a key example of disruption through data in the sports industry. This presentation will examine opportunities and strategies for sports enterprise to leverage digital assets and analytics to grow.

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