Lead Scoring and Ticketing

If there’s one eternal question that every sales team wrestles with it is….“How do I know which leads are the ‘good’ and which ones are the ‘bad’ ones?Lead scoring is the process of ranking a lead’s level of interest and sales readiness to buy. It is the ultimate collaboration of your sales, marketing, and analytics team working together. Sports organizations have a multitude of data sources to comb through and find qualified leads, however, the level of sophistication with lead scoring across teams varies greatly.Where does your organization’s lead scoring efforts stack up? Find out in Chris Zeppenfeld’s session, “The Evolution of Lead Scoring.”

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