It’s Complicated: Athlete Relationships with Social Media

Saturday, March 2 2:00 PM – 3:00 PM 
Pat Summitt Room

Every league has, at least to some degree, embraced social media outlets like Twitter, Instagram, Snapchat and Facebook as critical channels to connect fans more closely to the sports they watch. Players view these communities as opportunities to engage with fans, build their personal brands, and control their stories. However, these benefits to the teams and players come with costs. While phones have become inescapable to many of us, this growing obsession could be particularly detrimental in the context of a professional sports team. This panel will discuss the impact social media and phone dependence may have on team performance, ways ill effects can be mitigated, and whether these networks ultimately bring more harm than good.

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