Innovative Analytics Processes and Storytelling in the NFL and NFL Media

Friday, February 23 12:00 PM – 12:30 PM
Competitive Advantage West

What do data insights from lineman’s backsides and targeted social listening on Sunday mornings have in common? The answer lies in using empathy to create valuable analytics-based models. This talk is a case study of how two models in separate parts of the NFL’s business reveal similar, impactful best practices.

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