Buzzient: Improving Sports Franchise Success Through Social Media Analytics

Sports fans are using the Internet more than ever to meet up virtually and exchange opinions about their favorite teams. Social media such as discussion forums, blogs, social networks and Twitter have turned into crucial channels for fan interaction. The resulting content is a rich source of actionable information and unique insights into all aspects of consumer opinion. Marketing programs, licensing strategies, PR initiatives and even talent identification can be optimized through this data.

Buzzient is a MIT spin-off company that applies advanced AI technology to mine huge amounts of web-based social media. Buzzient’s customers get access to a 24/7 reporting system that provides real-time insights as well as deep analysis of social media content.

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