The Impact of Deep Learning on Object Identification in Sports Sponsorship – Featuring a Case Study on Pepsi and the Dallas Cowboys

How do you teach a computer to see? While this may seem farfetched to some, computer vision technology enables machines to recognize images, logos, and people in videos or images. We examine how teaching a computer to “see” enabled Adam’s company to collect more data more quickly and more accurately than ever before to determine when, where, and how long Pepsi’s logo appeared on-screen during Dallas Cowboys games this past season.

Back to Videos