How, Where, What: Ticketing Analytics (Sponsored by StubHub)

There is nothing like a live sports game. From the beginning of professional sports, ticketing has been the heart of the business and one of the key areas of analytics innovation over the past decade. Join the ticketing and analytics experts who will share how inventory is managed and pricing is set, as well as the impact of technology and big data on the customer’s ticketing experience. Representing many view points from the industry, our panelists will discuss the impact of ticketing trends such as escalating ticket costs along with escalating fan expectations, the role of secondary markets influencing primary ticketing, the opportunities and challenges of mobile ticketing, and the evolution of season ticketing with fan loyalty.

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