How to Develop Iterative Learning and Growth in an Event Based Business Model

Behind every sport and every event, there is an army of people hungry for data. This session explores how to effectively collect, analyze, and measure what happens before, during and after each event. Better yet, we discuss how to effectively do this for events that happen once a month or once a week, when it’s often difficult to develop patterns and learn, when there aren’t enough data points to measure against. This presentation goes through a number of scenarios from over 10 years of experience in the industry, and reveals an approach to successfully showing results.

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