How Analytics and Big Data Are Impacting the Evolution of the Fan Experience

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How has the Evolution of Analytics and Big Data influenced the way fans are consuming sports?  This Evolution of Sport talk addresses not only how Fan Behavior is changing, but also explores opportunities for sport brands to recognize and capitalize on these emerging trends. The three interrelated topics discussed in this presentation are: segmenting fans based on data consumption, understanding how the Second Screen is changing fans’ consumption patterns and recognizing how fans’ adaption to the prevalence of the secondary ticket market is impacting behavior.

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