Friday, February 23 1:30 PM – 2:00 PM
Competitive Advantage East
As an artist and researcher, Jonny Sun studies the design of experience, and has attracted a huge following online – 500K Twitter followers and counting – with his honest, emotional storytelling and unique moniker of “Jomny” the alien. How does he shape experience to be honest and resonant? In this talk, he shares a few creative approaches to engaging with modern audiences in genuine and authentic ways. Whether online (using social bots and analytics to understand when and how people interact with each other on Twitter) or offline (designing physical environments for more memorable experiences), the strategies he proposes are widely applicable across industries and add new dimensions to fan engagement.