Green is Good: The Role of Sustainability in Sports

The universal language of sports yields tremendous influence, as has been proven through the ability of professional sports to transcend cultural, political, and socioeconomic barriers. In recent years, the business of sports has unearthed various means to leverage the influential power of the game to advance environmental sustainability. Professional sports teams have collectively saved millions of dollars by shifting to more efficient and eco-friendly operations. Leagues, teams, and athletes have worked hard to reduce the environmental footprint of the game. At the same time, through advocation and implementation of sustainable practices, pro-sports have communicated pro-environmental messages to millions of fans worldwide. This panel will discuss how leaders in the green sports space dig deeper into the actual implementation of sustainable measures, the manner in which professionals can use data analytics to advance environmental sustainability, and how to maintain the integrity of the game while simultaneously pursuing a sustainable agenda.

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