First Service: The Advent of Actionable Tennis Analytics

Professional tennis has no strong analytical tradition, nor does it have a single governing body, so large-scale data collection in the sport remains in its infancy. Jeff Sackmann discusses some early results of his efforts to mine the available data for insights that players and coaches can use. Analysis of tournament field strength allows players to optimize their schedules for maximum prize money and ranking points, and recent collaborative efforts to produce shot-by-shot records of pro matches are beginning to bring big(ger) data to questions of in-match and in-point strategy.
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