First Pitch MBA Sports Business Case Competition Presented by the NFL – 2012

Dartmouth Tuck

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Berkeley Haas

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Chicago Booth


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SYNOPSIS OF THE 2012 EVENT:

The 2012 conference featured the second annual First Pitch MBA Sports Business Case Competition. The competition was sponsored by the NFL and provided students a forum to analyze and suggest solutions for a challenging business issue. Additionally, it provided an educational platform for MBA candidates with sports career aspirations.

SNAPSHOT OF THE CASE:

The NFL would like to refine the methods that each team uses to “right-size” professional football stadiums. Specifically, they are interested in developing a methodology that would help a team to determine how many General Admission seats, Club seats, and Suites its stadium should have, as well as the pricing structure and number of price points that it should offer.

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