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SNAPSHOT OF THE UNDERGRADUATE CASE:
As Major League ballparks continue to increase Wi-Fi and cellular network capabilities, there are countless opportunities to give fans access to new mobile products that personalize and enhance their visits to these baseball cathedrals. The first and most successful of which is MLB.com At The Ballpark. Originally launched as part of the top-selling At Bat mobile app in July 2010, At The Ballpark now is a standalone free app that saw nearly one million downloads in its rookie campaign. At The Ballpark personalizes and complements fans’ trips to the ballpark with mobile check-in, social media, offers, rewards, exclusive content, maps, mobile food ordering, My Journal and more. MLBAM would like to discover potential new sources of revenue and continue to expand the live experience of fans.
2013 Undergraduate Finalists
•Queen’s University (Winner)