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SNAPSHOT OF THE MBA CASE:
Since 2002, MLBAM has sold MLB.TV as a direct-to-consumer, out-of-market subscription service, mirroring the cable television dual-revenue model (subscription/advertising). MLB.TV is now offered at two price points as either a standard service or as a premium service, allowing subscribers to watch live games across an array of connected devices, gaming consoles, and mobile phones or tablets. MLBAM would like to refine and optimize the business model for continuing to grow subscribers and revenue.
2013 MBA Finalists
•Tuck School of Business at Dartmouth (Winner)
•University of Chicago Booth School of Business
•Columbia Business School