Finding the Digital Fan

In the age of big data, teams, leagues and the businesses that support them are using social media and big data to find fans of their teams in partnerships with big data/social media companies, such as Google, Ticketmaster and LinkedIn. The attribution models associated with social media and digital activities are helping teams understand the most effective way of marketing to generate ticket purchases and grow other parts of the business. Our panelists are the leading thinkers and adopters of using data to find and engage the sports fan across all mediums.

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