Finding A New Home: Sports Teams in Transition

Fundamentally, sports are still about relationships, the way sports fans feel about their team. From the team perspective, there is a constant search for ways to increase the level of fan engagement in order to make those ties ever stronger because it’s just good business. However, it’s easier to cultivate these relationships over time and considerably more difficult when starting anew. This panel, Finding a New Home: Sports Teams in Transition, will discuss how teams enter new markets, brand themselves, and ultimately win over fans. Our panelists cover a wide variety of sports franchises in transition, with executives from franchises that have fully assimilated into a new community, returned to an original home, and created a team in a city with no prior professional teams.

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