Filling The Seats: Perception vs. Reality On What Drives The Fan Experience

Where should teams and venues draw the line between what fans say they want and what should actually be done to enhance the fan experience? In an era of stagnant attendance, ubiquitous HD home viewing, and growing second screen engagement, that is an increasingly important question. In Wasserman and Navigate’s Fan Experience Study, these industry-leading agencies explore the in-venue experience to unlock what matters to fans, along with which levers help properties create and sustain value for attendees. Conducted among 8,500 U.S. Sports fans, the study details how leagues, teams and venues are currently performing in 20 of the largest DMAs in North America, ranks them relative to each other, and provides customized, actionable insights on the challenges and opportunities that sports properties should be addressing.

Back to Videos