Fan Data Deluge

Sports organizations and their partners are rapidly evolving to understand the needs and behaviors of their fans. Today, customer knowledge and operations insights are altering how, what, when and where fans are engaged and their purchasing decisions influenced. Advances in technology and data have made it easier to track more aspects of game day, as well as broader engagement beyond the stadium with sponsors, in the digital world and beyond the sports experience. This deluge of data has been approached in a variety of ways to simplify the data, generate actionable insights, and use those insights to shift the business and improve the customer experience. The Fan Data Deluge panel brings together thought-leaders and innovators in ticketing, customer and business analytics who are transforming their business and the businesses of their partners.

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