ESPN’s Use of Analytics in Storytelling

In the last few years, there has been a dramatic increase in ESPN’s usage of quantitative analysis and advanced statistics to tell deeper stories and reveal new insights about the games we love.    In addition to the creation of new metrics such as Total QBR and the Basketball Power Index (BPI), ESPN has infused advanced statistics into its storytelling across its various platforms (TV, Audio, Digital, and Print).  Come see examples and hear from some of ESPN’s anchors and writers discuss how they introduce and use of advanced statistics and analytics to serve a wide array of fans across different mediums, sports and cultures.

Moderator – Michael Smith

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