eMarketing: Sports Marketing in the Digital Age

The sports industry’s rabid customers allows teams, leagues and partners to market and engage fans in unique ways. From email marketing to web traffic to social engagement, this panel will examine the evolution of sports marketing. Specifically, industry leaders will discuss how big data, fan behavior, and technological innovation have impacted and created new opportunities for marketing in today’s, continuously changing, digital world.

Moderator – Jessica Gelman

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